How Online Reputation Affects Brand Trust

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The importance of online reputation is well illustrated by the concept of ZMOT (Zero Moment of Truth), which shows how the process of choosing products has changed with the advent of the Internet.

Previously, a person who needed to buy something went directly to a store or for a service. Now there is an intermediate link: a preliminary search for information about the product on the Internet. The consumer first reads reviews and overviews, watches videos, asks for recommendations and compares brands.

It turns out that before buying, the consumer forms an opinion about a number of brands based on their reputation on the Internet. After buying, he shares his impressions on the Internet, thus denmark consumer email list influencing the choice of others.

For example, like this: the image shows one of the most popular review sites in the Russian Federation in the category “Business and consumer services - Other”, with a monthly audience of more than 30 (!) million visitors.