framework plan
A modular plan defines the project framework. It shows all the components that will be filled with content or further developed later. This framework plan can extend beyond the detailed project plan in terms of time, i.e. it can already include further project phases or follow-up projects that have not yet been planned in detail at this point.
Detailed project plan with schedule and milestones
The detailed project plan should be set up to a previously defined point X in the project process. This also includes a timetable. This includes important milestones with a time specification. Time horizons do not have to be planned down to the exact day, but they do provide direction. They are also often required for budget allocation.
Listening, Monitoring and Success Measurement
Listening, monitoring and measuring success can usually be bank data linked to overall communication, in which such structures and the associated tools are hopefully already in place. Additional processes for personal brands may need to be established here, but please pay attention to data protection here too. When it comes to personal accounts and profiles, it is generally safer to teach the people concerned the tools yourself. However, management and leading protagonists usually do well to give their consent for their personal brands to be monitored within official company communication - which is already the case in CEO communication , for example.
concept for internal communication
How should the program be communicated within the company, transparently and from the very beginning? This requires an internal communications concept that also specifies the media and formats for communication as well as the possibilities for internal discussion. Here, a lot depends on the media and platforms for internal communication that already exist.