Stages of benchmarking: how to organize work to obtain a quality result

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First of all, we recommend starting from the goal - determining why you are conducting benchmarking.

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The final result of the work will be conclusions, a general croatia consumer email list report and an action plan for the implementation of the insights obtained.

Let's look at all the steps in order.

Step 1. Defining the goal
Determine what results you want to achieve after benchmarking - for example, reduce the time it takes to develop a clothing collection, increase the company's competitiveness and productivity, conduct research on advanced technologies and trends.

Of course, goals should be specific, measurable, achievable, concrete and time-bound (that is, the very same SMART)
Establish metrics to measure success - customer satisfaction, sales volume, etc.

For example: improve the ergonomics of the site and increase its traffic by 5-10% in 6 months.