Another way to get customer opinions on the quality of goods and services is to use the appropriate modules on the website: voting for goods, reviews or integration of online consultation services. To get this data, you can also use social networks by integrating the functionality of Facebook or Vkontakte into the website. However, in any case, tracking votes, likes or comments should be linked to the analytics system and KPI.
Human factor
We have encountered cases where the incompetence of colombia consumer email list managers resulted in the loss of up to 20% of the monthly turnover of the client company. The application form "Write a letter to the director" will help you find out the audience's opinion about the quality of the managers' work. However, it is very important not only to place this form, but also to answer all questions, complaints and wishes, and, most importantly, to take appropriate measures. The audience's dissatisfaction with the staff's work is a reason to evaluate the quality of their work through a "secret shopper" and listening to recordings of telephone conversations.
2. Analyze visitors
Traffic analysis and correct use of the obtained data in some cases helps to expand the target audience.
A practical example
The website of a Moscow company engaged in educational courses in the beauty industry received about 10,000 visitors from the regions every month. One could ignore this data if it were not for the fact that about 25 people from the regions came to them for training every month.