Often, responsive design is created simply for practicality. Quicksprout cites the example of Shiseido Americas, which discovered after launching a mobile site for its luxury line Nars that it simply couldn’t support three different versions of its existing site – desktop, tablet, and smartphone. As a result, the company opted to commission a responsive site.
However, the profitability of adaptive design is always an individual question for each individual company.
Here you need to proceed from the business goals of your company - how necessary is investment in adaptive design for your business. If you still decide to invest in such a project, then you should research what information is needed by people who come to your site, perhaps they only use contacts and the "Directions" tab. In this case, it makes sense to display this information as the main information. The more mobile-friendly your adaptive site is, the more traffic it will receive china consumer email list The most important thing is ease of use and the need for information for the site visitor.
Let's sum up the benefits of adaptive design
Using adaptive layout saves time, money and labor costs for creating a modern website that will be equally easy to navigate for both desktop and mobile browsers. And you will get true cross-platform compatibility for your project, combined with growing conversion for the products or services you sell.
An additional bonus for the user is that adaptive design makes you think more about the logic of building a site, about content (what will and will not be shown on an adaptive site when the display size is reduced). It is no longer possible to get by with just a pretty picture. Therefore, the quality of content must improve.