recently announced that websites created on the Google Business Profile platform (formerly known as Google My Business ) will be shut down. Many small entrepreneurs and freelancers used these sites as a “gateway” to the digital world.
However, starting in March 2024, all of these sites will be disabled, and customers trying to access your website will be redirected to your Google Business Profile . Google says this redirect will only remain in place until June 10, 2024.
Changing the website registered on your Google Business Profile
Changing the website registered on your Google Business Profile
Domains ending in business.site and negocio.site will be removed from the “Website” field in your Business Profile in March. Google recommends updating your profile to point to a new website.
Other than that, your Business Profile will not be affected. When esinc email database list customers try to access the website created with this feature, they will be redirected to your profile.
If you don't have a website created with a Google Business Profile, the changes mentioned in this article won't affect you.
If you do not have a website created with a Google Business Profile, the changes mentioned will not impact you.
What about advertising campaigns on Google Ads?
If your Google Ads campaign is using a website created with a Google Business Profile, you must link your ads to another website before March 1, 2024 so that they continue to run. You can also pause your campaigns until your business has a new website.
What can be done?
For those businesses that didn’t have a website and saw Google My Business as an opportunity to create a free website, this could be an opportune time to create a professional website. If you run a business with these characteristics, here are three options that can help you.
E-commerce Creation
We create your company's online store from scratch without limitations and with the best resources available on the market.
Landing Page Creation
We create sales or lead capture pages. Unlike a website, these pages have one goal — conversion.
Google
My Business Management
We increase your company's visits and sales through Google when people search for your products/services.
Google Business Profile: the best solution for Local Businesses
Google Business Profile is an excellent solution for local businesses, as it provides greater visibility and boosts sales for your company. Some benefits of Google Business Profile are:
Instant Authority:
Having a well-ranked Google Business Profile instantly gives your local business authority. Consumers trust the information provided by Google, and a robust, up-to-date profile reinforces your brand’s credibility, establishing it as a leader in the industry.
Guaranteed Visibility:
With an optimized Google profile, your business stands out in local searches. The platform is a powerful tool for increasing visibility, ensuring that potential customers can easily find essential information about your business, such as opening hours, reviews and services offered.
Customer Engagement:
Google Business Profile provides an interactive platform to connect directly with customers. With features like posts and updates, you can keep customers informed about news, promotions, and special events. This generates curiosity and keeps them engaged, encouraging loyalty.
Positive Reviews:
A well-managed Google profile allows customers to leave reviews. Positive reviews are a powerful mental trigger, influencing the decision of new customers. A profile that highlights positive feedback helps to build a solid reputation, attracting more consumers and increasing trust in your brand.