Contents:
Podcast
Video
Transcription
Podcast
Video
Transcription
What type of website should have a blog?
What should a professional article look like?
What content should be on the blog?
What tools should I use to prepare an entry?
You will find answers to these and other interesting questions in today's episode of SEO Podcast, let's start!
Blog - a topic known and hackneyed to everyone. We know perfectly usa email leads that its task is to expand our website with additional content, as well as the possibility of increasing its visibility with additional keywords in the Google search engine. And this is a perfect solution in a situation where we do not have the possibility of increasing the amount of content on subpages and we have already reached the limits of the possibility of publishing substantive content in them, without the so-called pouring water.
However, when working on optimizing websites for my clients' positioning, or planning SEO campaigns for their websites, I have often come to the conclusion that the client is not aware of what a content publication plan or strategy should look like and to which audience their content should be directed. A content publication strategy (from English: content plan) may not exist at all in a given company, and a blog is treated only as an addition and a current trend on the Internet. As a result, users entering a given website see sporadically added articles, with outdated or very general content that does not answer their questions and does not fully solve their problems.
Today we will talk about what kind of service should publish blog articles. We will consider whether a blog always supports the visibility of the service and how to prepare blog articles that benefit positioning. There will also be a list of tools that support content writing and make writing articles much more enjoyable and, above all, effective in building visibility in Google. Let's get started!