Stage 2.
This is the second step to understanding why the client needs a website. Once the team has received information about the project, it conducts:
1. Market research. Volume and dynamics, market share of the client company, consumer segments.
2. Research of search demand. Level of formed and unformed demand.
3. Research competitors. How other companies in the industry austria consumer email list conduct internet marketing.
4. Audit of the client's current marketing. Before starting work on the site, we need to understand what we have, what problems and positive moments there are.
Stage 3. Marketing development
The third and final step to understanding the business goals that the site can serve. At this stage, marketers research the target audience, work through their objections, build a customer journey, determine positioning and USP .
Text prototype. This is the result obtained upon completion of the marketing research stage. The text prototype describes what tasks the site should solve, what sections it should consist of, what should be on it and vice versa.