Tourism is a constantly evolving industry, with demand growing every year. Since 2022, the flow of tourists to Russian regions has increased significantly, and hotels have been able to increase their profits. However, hotels that try different promotion methods have advantages.
We will tell you about hotel promotion: how to find your audience and what marketing tools to use.
Features of the hotel business
Seasonality. The flow of tourists increases in summer, during May and New Year holidays. Therefore, hotels launch advertising campaigns on the eve of holidays and vacation season.
Difficulty with repeat sales. Many customers may travel to your city buy democratic donor email database list infrequently or only visit once. In addition, you only have one chance to impress and win the customer back if he or she comes back again. Getting a repeat visit from a dissatisfied guest is almost impossible.
However, this does not mean that you can ignore questions and complaints from guests. Maintain customer loyalty so that they leave positive reviews and recommend you to their friends.
Additional services. Clients choose hotels based on the number of services and give preference to those that provide free breakfasts, parking spaces, or spa treatments, if we are talking about premium hotels. It is useful to think about additional options to gain competitive advantages. For example, they can be a cozy lobby with a wide range of drinks or a coworking area.
Category. This is the number of stars that an accredited hotel classification organization assigns to a hotel. Hotels that pass the inspection and receive three or more stars can expect more solvent guests.
The need to cooperate with companies from related industries. Cooperation with travel agencies, travel and excursion services helps to get more guests.
Target audience of hotels and motels
The composition of the audience depends on the type of hotel. First of all, clients are classified by income level:
Tourists with high income are interested in premium and luxury hotels of 4-5 stars.
Travelers with an average income stay in three-star hotels and pay attention to promotions and look for promo codes.
Students and visitors with lower-than-average incomes look to hostels, aparthotels and budget hotels.
In addition, the audience can be divided into three large groups:
independent travelers and clients of travel agencies;
employees on business trips and business trips;
organized groups, such as school classes or football teams.
Each of them has its own methods of promotion. For example, you can conclude contracts with large holdings to accept their employees on business trips, or provide large discounts for a large group of clients.
Effective Ways to Promote Hotels
Let's look at hotel promotion methods. Test different methods to find the most effective ones for your hotel.
Social Media and Content Marketing
Publish different types of content on social networks, for example, in the VKontakte community:
Advertising - information about your numbers, services, promotions and special offers
Useful — articles and posts about how to choose a hotel, where to go in a new city. If you offer additional services, such as a spa, write about the benefits of different procedures.
Entertainment - memes, interesting facts, photos and videos.
User - reviews of services, photos of satisfied customers.