Video demonstrating the product

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Video demonstrating the product

Pictures are important, but video is much better!

By posting a video demonstrating the product on your website, you will significantly increase your chances of making a sale. In addition, videos uploaded to YouTube will attract additional nurses email list traffic to your website without much financial investment.

Text and pictures do not always give enough confidence to make a purchase. Most people evaluate a product during use to see its advantages and disadvantages. Therefore, it is video, not other content, that solves this problem.

When selling clothes, shoes, bags and other things, short videos with models are great to clearly demonstrate how it looks on a person. With technology, a short overview mentioning the main characteristics is enough.

Product description on the online store page
Product description on the online store page

We have sorted out the main characteristics of images in cards. An equally important element is the description of the products, thanks to which visitors make purchases.

A short summary of the product, which contains the most important data about the offered product. This way the client will decide faster if it suits him. Take the description seriously - the information should be useful and truthful, and not just copied characteristics from the manufacturer's website. These are two different elements, so they should be placed separately from each other.

You can add your personal experience and opinion about the product to the description. You love your customers, so help them make the right decision.

Case: Network of

optical stores "Interoptika"
Find out how we increased the number of applications by 14 times in 12 months for the INTEROPTIKA project
Find out how
The information is provided in a readable format (don't forget about usability). The user should be able to easily see and understand what the text is about and find the necessary data.

Unfortunately, some website owners take the path of least resistance. You can often find product descriptions or copied characteristics stolen from other resources. This approach will not only be of no use, but can cause significant harm during promotion. Let's consider the main criteria for making a quality description.

Optimal number of characters

In product cards, it is sufficient to use a text of 380 to 800 characters for description.

With fewer characters, you will not be able to convey the necessary and useful information that will convince the user to make a purchase on your site. Moreover, search robots have a negative attitude towards small texts.

Don't think that excessively long texts will only bring benefits. Most likely, they will push away the visitor, he will get bored, and he will leave the site. If you sell a specific product (for example, complex equipment or medical drugs), descriptions of 1000 characters or more, on the contrary, will play into your hands.

Unique description

Unique description

The content on the site must be unique, this also applies to product cards.

If you have never encountered this concept, at first it will be difficult for you to choose a program for checking texts and establish the optimal percentage of uniqueness. Look at various copyright exchanges, check competitors' websites. 100% is not a mandatory criterion.

There is a method of shingle and non-shingle text checking. If you work with a program based on the first method, you are unlikely to achieve 100% uniqueness without losing the meaning and logic in the text. The optimal value will be 85-90%.

Presence of keywords

On the product pages of the online store, in the description section of the cards, keywords should be inserted. Queries are divided into high, medium and low frequency, and sites are promoted by them. We recommend using medium and low frequency keys. This will help the page to get to the TOP of the search engine faster.

For example, a toaster from Bosch TAT 3A011 is unlikely to be on the first page of search if it is promoted by the query "buy a toaster". The chances increase significantly if the keyword is made less frequent - "toaster bosch tat 3a011".

Useful and necessary information

The best description is one that does not repeat the product characteristics. Its purpose is to provide additional and useful information. Try not to fill in the blanks, but rather provide more specific and precise data.