Decide on which platform you will create the website.

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Start developing the website layout. At this stage, it will become clear, among other things, what specific content will be needed further: what images, videos, texts, material topics, symbolic limitations, etc., which results in the technical specifications for the content.

Accordingly, while the designer is finalizing the layout, the content marketer will already be able to prepare the necessary materials.


Approve the design and test it against prototypes in parallel with approving the created content.

You shouldn't neglect such a check: there are often cases when the developed website design does not correspond to the prototype, is less useful and attractive to the target audience and, accordingly, will not perform its functions well.

In our practice, there were cases when a australia consumer email list website was being developed, we prepared prototypes, and the designer was on the Client's side. And when they sent us the finished design for approval, we had to issue a verdict "does not correspond to the prototype". The designer had to redo everything, which negatively affected the project implementation time;

Submit your website for layout, programming and testing to determine the correct operation of all its elements.
Faster and more page-by-page
This approach resembles working with a project using the SCRUM technique. The necessary analytics are carried out, a technical task is created, but the “template-website content” scheme is implemented page by page: the main page, then the product/product cards, technical description, and so on.

With this approach to product creation, you:

you get website pages that you can work with faster, but the risk of subsequent revision/rework/increased maintenance costs of ready-made sections is also high with this scheme.
bear additional risks: issues with modifications that are not limited in time may result in increased development costs.
On the other hand, it is possible to:

test existing hypotheses faster and get feedback from users: which sections are needed, which are not, where and what needs to be improved;
quickly redirect resources to developing functionality that meets the interests of users.
In both the first and second cases, certain difficulties may arise when creating a website, and you should be prepared for them.