The set of parameters for evaluating performance depends

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360° SEO Results Evaluation
on the specific goals, objectives, and metrics you want to track.

If the performer only tracks one or two indicators, then there is no guarantee that the project is actually growing.

The minimum amount of data for a full evaluation of ukraine consumer email list the quality of promotion:

Traffic. It is necessary to monitor:

organic traffic;
traffic for specific keywords;
commercial traffic.
The site can grow due to information articles, but the volume of commercial traffic will be minimal. Therefore, the performer's reports must reflect the dynamics of commercial traffic.


1230_6.pngThe graph shows the dynamics of two types of traffic: commercial demand is marked in red, informational demand is marked in orange. Overall traffic is growing, while commercial traffic is falling. Result: traffic has grown, but there are no more orders, so what's the point?

Niche demand: seasonality, world events
Seasonality and world events affect the results of the project. Companies should consider these factors in their SEO strategies to identify the source of traffic growth or decline. For example, during the quarantine and travel restrictions, the demand for online shopping and delivery services increased significantly. Companies should be ready to adapt their SEO strategy to remain competitive.

The dynamics of demand in the niche can be tracked through Wordstat: In the graph, we see that due to the events of September 2022, the number of requests for this product has increased. In order to objectively assess the results, this growth should not be taken into account - this is not the merit of the contractor