New advertising format in Telegram Ads: banners, videos.
On September 2, 2024, Telegram Ads rolled out a major update, adding two new creative formats: static images and videos. This update doesn’t just add functionality, it’s a game-changer.
Types of new formats.
— Images: Now you can use JPEG and PNG files up to 5 MB in size, with weight loss email list an aspect ratio of 16:9 and a minimum width of 640 pixels. The cost of advertising directly depends on the level of targeting: 50% markup without channel targeting, 80% — with targeting.
— Video: MP4 videos, 3 to 60 seconds long, with the same size and aspect ratio requirements as images, offer new opportunities for audience engagement. The premium will be 70% without targeting and 100% with channel targeting.
What are the disadvantages?
For now, the new function is not available to everyone, but only to large advertisers who are ready to spend from 20,000 euros per month on promotion. But, most likely, after testing on this sample, the new function will become more accessible.
Guide to launching premium formats in Telegram Ads:
1. Place all important information on the first frame. By default, the video starts playing automatically. However, if the user has traffic saving or power saving mode enabled, they will only see the first frame. The video will start after the user clicks the player button.
2. The optimal video length is 10-15 seconds, the size is about 10 MB. Long videos can reduce engagement.
3. Clicking on the ad creative or the volume button will start playing the music. If the video is silent, Telegram will automatically convert it to GIF. To avoid this, add an empty audio track to your video. Upload dynamic creatives only in MP4 format (GIF is not supported).
4. Placement of elements: Avoid placing important information in the upper left corner to avoid blocking it with system elements.
5. The call to action (CTA) should be in the ad text, not in an image or video.
6. Test different formats (image/video). Place information in the visual that the user will want to save so that he can return to the offer later.
Conclusion without water
New Telegram Ads formats are powerful tools for increasing the efficiency of your campaigns. Whoever masters these opportunities first will gain a competitive advantage in the market in 2024. Success will depend on the skillful use of both the creative itself and precise targeting.
0