Reduced cost of repeat impressions

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This automation strategy can increase the number of media ad impressions by lowering the cost of repeat impressions. However, the program tries to show ads to new users. You need to specify a weekly or monthly budget, period, and maximum average cost per thousand impressions.

Maximum impressions at the lowest price
This automation strategy aims to get the maximum number of impressions while meeting the average cost set. You will be asked to specify the term, budget for the period, and high school coaches email list average CPM.

Optimizing the number of clicks
This Direct automation strategy is similar to the average cost per click, but is used for search and smart banners. You need to specify the average bid value, as well as the maximum number of clicks. When working with smart banners, you can also specify a weekly budget and the highest cost per click.

How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:

I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.

And I know that such leaps are always the result of painstaking work in five areas:

Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.

To get this growth, download our step-by-step template for increasing sales from the site:
Download template
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Conversion Rate Optimization
This automation strategy is similar to the average cost per click, but is used exclusively for smart banners. It allows you to increase conversion at a given average cost. In this case, you will need to specify the goal and the average cost of its implementation. In addition, you can additionally set a weekly budget and the maximum permissible cost per click.

Rate adjustments
Another strategy for managing Yandex.Direct rates. Automation in this case concerns increasing or decreasing the coefficient when displaying advertising messages to a specified segment of the target audience.

Rate adjustments

For example, you can set a higher rate of 200% for men aged 18–35. Or increase the rate by 150% for Moscow residents and simultaneously decrease it by 20% for residents of the Moscow region. In addition, there is an option to decrease or increase the rate when displaying an ad on a mobile phone, etc.

Download a useful document:

Checklist: How to Achieve Your Goals in Negotiations with Clients
This is far from a complete list of the possibilities that the rate adjustment method provides.

You can also use different coefficients for such parameters:

time (specific days and hours) - from 0 to 1200%;

location (specified cities or regions) - from 10 to 1200%;

retargeting and audience selection - from 0 to 1200%;

for mobile devices - from 50 to 1200%;

gender and age - from 0 to 1200%;

for ads with video - from 50 to 1200%;

for smart banners - from 20 to 1200%.

If an ad or user matches the parameters you specified, the system applies the impression adjustment you set.

Even a novice specialist should master Yandex.Direct automation skills in terms of working with semantic cores, analytics, development and management of advertising campaigns. Today, there are quite a few special tools for these purposes. You should not give up Excel as an auxiliary tool that can significantly save time and simplify work.

However, even with the relative simplicity and usefulness of automation tools, it will be important for beginners to learn how to manually set up advertising campaigns and study all the capabilities of existing programs. Having dealt with the basics, you can move on to solving more complex problems of automating contextual advertising in Yandex.Direct.