Why choosing a domain for your website is so important

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Where to start when choosing a domain for a website? How not to make a mistake when choosing a domain name and location zone for an Internet resource? These are the questions asked by everyone who intends to create a website for business, a personal blog or an information page. There are many nuances of choosing a domain and it is important to take them all into account in order to simplify the process of further promotion and advancement of the resource on the Internet.

Choosing a domain for a website starts with the name of the website and the selection of a domain zone. There are immutable naming rules, as well as recommendations for forex email list choosing a page placement zone. All of them are discussed in our material.


A domain is a unique website address on the Internet, consisting of levels. These levels look like words separated by dots.

The right part of the domain is called the top-level domain. It shows the country or topic to which the domain belongs. The .ru zone unites web resources for Russian-speaking people, the .spb.ru zone belongs to the sites of companies operating in St. Petersburg.

Why choosing a domain for your website is so important

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The domain name is called a second-level domain. Ideally, the name evokes associations with the organization's activities and trademark, and sets an idea of ​​the web resource's subject matter. For example, sales-generator.ru.

A subdomain is a third-level domain. It is usually used for large Internet resources. This subsection is created when registering in a zone like .spb.ru or when domain owners create a subdomain on the hosting. In the latter case, this happens when dividing the web resources of one company by region or when it is necessary to separate the main site from the forum and technical support. Examples of third-level domains are reklama.company.ru, pr.site.ru.

Choosing a domain for a website is done seriously and responsibly for several reasons:

The user sees the domain name first. If the domain is chosen correctly, the site is easy to remember, so that later it can be easily found on the Internet. Of course, a person will recognize the product of the brand offered on the web resource faster. A simple domain name is easier to enter in the search bar, so users will find the site quickly.

The domain, its name and domain zone are directly related to the quality promotion of a web resource. The trademark and key phrases from the domain name work on search results and the place of the web resource in it. Sites with the .ru zone will be higher in the search results for Russian users than sites from the .ua zone. General zones such as .net, .com, .org and others have the same conditions with .ru in ranking.

If suddenly the domain turns out to be unsuitable, then replacing it in the future with another one is unlikely to be possible without losses. The fact is that during its use it gets a certain reputation in search engines, which affects the place of the web resource in the search results. Therefore, you should immediately make the right choice, so that you do not change or transfer anything later.