In today's era, the way consumers interact with businesses has changed dramatically, increasing their ability to reach a wider audience in a shorter time.
Reinvent yourself or disappear
Today, due to the advancement of technology and the change in users' purchasing bank email database habits, new challenges have arisen for companies. Being easy to find in the virtual world and offering a great user experience through digital media are not only desirable characteristics, but could mean the difference between staying afloat or disappearing.
This can be seen as a crisis or turned into a great opportunity to take giant steps and evolve. In this sense, digital marketing has become a key tool to attract and retain customers , becoming an essential part of the success of any business.
In this article, we will delve into what digital marketing is, why it is important in the age of the customer, and what it is used for.
Digital marketing, what is it and how does it work?
Digital marketing is the use of technology and digital tools to promote products or services through online channels such as email, search engines, social media and websites. It also involves constant analysis to measure the success of actions in order to optimize them to achieve better results.
Its objective is to capture the attention of customers , offer them a personalized experience to encourage loyalty and increase sales. However, it is important to consider that your strategy must always be adapted to the needs, motivations and behavior of your potential customers, as well as to your commercial and business objectives.
In the era of the customer, buyers have changed the way they acquire products and services, they have more information at their disposal and are very demanding regarding the customer service process during their purchasing journey.
According to a Salesforce study, 87% of shoppers begin their product search online , meaning businesses need to have a web presence to be found.
Digital marketing is also essential to foster customer loyalty by offering a personalized and relevant experience. According to a study by Adobe, customers who have a positive shopping experience are 80% more likely to make a repeat purchase in the future.
Not to mention that, according to a Google study, 67% of online shoppers are more likely to purchase from a website that is mobile-friendly. So, if you don’t have an effective online presence, you’re likely to lose out to your competitors.
Key Fundamentals of Digital Marketing
In addition to understanding the importance of digital marketing, it is essential to understand some concepts to be successful in its implementation:
Buyer persona. This is a semi-fictional representation of your ideal customer. This concept helps you better understand the needs, desires, challenges, and behaviors of your target audience. To create one, you need to research and analyze your audience's demographic, psychographic, and behavioral data.