Why is it worth investing in inbound marketing?

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Blog articles : informative and useful content that is inviting to read allows you to respond to concrete needs and gain the public's trust
ebook : these are more substantial materials that aim to delve into a topic in an extremely exhaustive manner
video : visual content is very valuable for providing a practical example of how to solve complex needs for your customers
infographics : these are visual representations that can summarise a large amount of information, especially of a statistical nature, in a small space and are excellent for encouraging sharing on social networks
podcast : audio content is highly appreciated as it can be enjoyed while engaged in other activities (for example while exercising at the gym)
informative newsletters : professionals and companies can iceland whatsapp number database produce a series of informative contents reserved only for those subscribed to company newsletters, updates and insights into the sector
Do you want to create excellent inbound marketing content to retain your users?
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The creation of SEO-optimized inbound marketing content allows you to intercept spontaneous visits from users looking for concrete solutions for their needs and generate traffic. For this purpose, in the creation of websites , a landing page is created that the user reaches through searches on Google and similar engines and promotional campaigns on social networks: in landing pages, the content is offered in exchange for an advantageous action (subscribing to the company newsletter, requesting contact, providing your email address...).

The context in which the contents are presented is also very important: an ebook can be valuable and attractive, but if it is presented on a site that is slow to load, not optimized for mobile devices, lacking information on the brand, contact methods, the trust and interest of the visitor can fade. To convert users into contacts and then into loyal customers, you need to leverage the most appropriate calls to action for the type of materials: for example, inside the articles you can place a button created specifically to push the visitor to observe the call to action and respond by providing you with their contact details.