The main disadvantages of an online store

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High cost
Development, promotion budgets, as well as further maintenance and development of the project are mandatory costs.

Logistics
Order processing, storage, delivery and return of goods are your responsibility. In this regard, it is more difficult to enter the market of other regions. In addition, not all buyers will agree with long delivery or its high price. This should also be taken into account. The advantage is that you control these processes - if they are established, then the risk of getting negativity from the client is reduced.

Attracting paid traffic
Whatever you say, to attract customers you will have to invest tunisia consumer email list in promotion, test hypotheses and scale the results. But the opportunities for interaction with users are also wider, you can build the customer's path on the site yourself, catch up with them with retargeting and warm them up until they make a purchase, and also build long-term relationships with them.

It is much more difficult to promote on marketplaces without a budget now. If you think that it is enough to upload products and optimize cards to get to the top, then this is far from true.

Technical problems
Solving all technical problems falls on you. On the one hand, it is good if you have a permanent and proven contractor, as you can quickly eliminate any errors or prevent them from occurring at all. On the other hand, this is an additional expense, as well as the risk that the contractor may leave the project or perform poorly. In this case, promptly solving the problem will be more difficult and definitely more expensive.



What products are best to sell through an online store
Highly specialized goods, since the manager must have a good understanding of the equipment and the goods are selected for specific operating purposes, etc.
Designer products for which individuality is important. When entering the marketplace, the brand value and its attractiveness are lost.
Products for B2B.
Products for which a specialist consultation is required when purchasing.
Farm products, as there are difficulties with storage and transportation to other regions.
Products for which special delivery conditions are provided, or there are other conditions, for example, you install the equipment yourself upon delivery.
Products for a narrow audience.