Why do you need sales analysis?

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Sales analysis is necessary for any business, as it allows you to assess the prospects of a particular group of goods, predict the growth or decline in sales, adjust product promotion, and much more. Without reliable information, it is impossible to do all of the above.


There are many methods of sales analysis, and depending on the type of business, some or most of them can be used. However, there are pitfalls, and if you do not take into account the nuances of the analysis, you can get incorrect results that will make all subsequent work ineffective. To prevent this from happening, we food and beverage email list will tell you about the types of analysis, methods for conducting it, and common mistakes.

The amount of profit a company receives directly depends on how many goods or services it manages to sell. This indicator can fluctuate under various circumstances, for example, when the general situation on the market or the state of affairs within the company changes - and here it is important to take appropriate measures in a timely manner. In order not to suddenly find yourself at a broken trough, you should, as they say, keep your finger on the pulse, constantly analyze and control the situation.

Why do you need sales analysis?

Sales volume analysis is an important and necessary procedure in order to:

obtain data that is important for effective management of the company, and take timely tactical and strategic measures;

identify the product that brings the greatest (and least) profit, remove weak items from the company's product portfolio and promote the best product options;

evaluate the work of different departments, namely sales, marketing, etc.;

plan and adjust marketing routes and methods;

identify the most important and promising market segments for the company.

If these tasks, or even one of them, are relevant to you, then it’s time to conduct a sales performance analysis.

Changes in the modern market are happening very quickly, new brands are replacing familiar products, and the consumer is waiting for something special that he has never seen before. All these changes must be monitored and controlled, the situation must be analyzed monthly (at least).

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Whichever method you choose to do this, you will need to go through four stages of action in sequence:

Conducting a sales analysis involves using data that relates specifically to the company's internal activities (not like market analysis). Therefore, the first step is to collect the necessary information.

The second step is to identify the exact indicators that you will be studying.

In the third stage, all available data is subjected to a rigorous evaluation.

At the fourth stage, factors that have a direct impact on the company's performance are identified.