Google explains the importance of choosing the right rendering strategies for your site design to minimize JavaScript issues and maximize your site’s SEO for search engines.
Rendering strategies and website performance
Google’s Search Relations team recently warned that AI search crawlers have problems processing sites that over-use JavaScript. We recently covered that topic and Google’s Martin Splitt’s recommendations on identifying JavaScript issues on your site.
Splitt, a Google Developer Advocate, has now released an episode of Google’s Search Central Lightning Talks that focuses on rendering strategies. In his video, Splitt explains the different rendering methods india mobile numbers list and advises which ones reduce JavaScript processing problems and help maximize your site’s visibility in the modern era of AI search crawlers.
Rendering recap
In the simplest terms, rendering converts your site’s code into viewable, interactive web content. An example is when Googlebot (or other AI search crawlers) reads your site’s code and assesses your page content to determine its structure, quality, relevance to a specific subject, and whether to rank it.
Splitt explains what rendering means relative to websites, saying:
“Rendering in this context is the process of pulling data into a template. There are different strategies as to where and when this happens, so let’s take a look together.”
Splitt then explains the three main rendering strategies:
Pre-Rendering
Server-Side Rendering
Client-Side Rendering
Google Recommends Rendering Strategies To Solve JavaScript Issues
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