A few more examples of competent native advertising

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Social networks

Any popular platforms are suitable for placing native ads: VK, Facebook*, YouTube or Instagram*. Once you have decided on a social network, you need to select a community or blogger to publish the advertising message.

By the way, Instagram brings the biggest responses. Just look at the statistics of popular bloggers, for example Olga Buzova. Native advertising from famous people is expensive, but it pays attorney email list off many times over.

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I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.

And I know that such leaps are always the result of painstaking work in five areas:

Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.

To get this growth, download our step-by-step template for increasing sales from the site:
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Search engines

Both Google and Yandex support the idea of ​​nativeness, although in fact they offer users commercial offers. Let's say a person is storming the Web in search of a good and inexpensive multi-baker. In the final results, the user will receive not only ads for specific products, but also links to articles on how to choose and care for the device, which is native in most cases.

It is worth noting that Yandex has gone much further in this regard. Advertising offers can be placed in the company's mobile applications.

Yandex.Zen

The mechanism of native advertising is easy to explain using the example of the Yandex. Zen platform. The algorithm remembers how the user interacts with the content, which articles he reads more often, what format he prefers. Based on this data, a feed is built for each specific person.

The platform is growing with crazy topics, so the number of materials that are shown to the user daily can be counted in tens of thousands. And native can be placed in each of these articles.

Targeting in social networks

This is one of the popular types of advertising that will be in demand for a long time. It is enough to determine the target audience, set up the displays correctly and, of course, offer relevant products or services. Targeting is available in most popular social networks.

Product placement

This is a fairly expensive method of promotion, but this format of native advertising is perceived as adequately as possible.

A few more examples of competent native advertising

Source: one photo / shutterstock.com

For example, in the video "The Color of My Mood is Black" Timati and Kirkorov sing far from about dumplings, toothpaste and Oppo phones. They simply use these products and casually (in fact, intentionally) demonstrate the products in the video.

Tests

A well-formulated test is an effective tool that organically combines native advertising with gamification. This combination attracts a large number of real and potential customers.

Read also!

"Analysis of competitors' advertising: the most effective methods"
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The sequence of actions is quite simple. First, a test is developed, upon completion of which you entertain the user ("Find out how much you should really earn", etc.) or help in solving some issue ("Choose the perfect wallpaper for your interior", etc.). At the same time, you should not directly advertise your own product. Either do it in passing, or leave a simple mention in the form of a brand logo.

Yandex.Direct and Google AdWords

According to statistics, approximately 40% of users respond adequately to advertising located at the very top of search results. Such materials are signed as "advertisement", a different design is used to designate them, but all this does not prevent the user from clicking on the link.

Of course, this is more commercial advertising than native. But it partially complies with the rules for placing native - the publication is relevant for this target audience and fits organically into the overall content.

YouTube

Let's look at the Chip Bathtub as an example of native advertising on YouTube.

YouTube

Yes, there is no mention of a specific manufacturer or product flavor. But it is quite easy to recognize the brand of snacks by their appearance. In addition, the video shows packaging with the well-known name Lay's several times.