The strategies discussed in this section are aimed at introducing your business to people who may be interested in your services or products.
Of course, you can do this through social media advertising, search engine advertising, and a comprehensive PR campaign. But since this article is about demand generation, all of these tools will be ignored and instead the focus will be on the three most effective strategies for increasing awareness.
Social Media
Social media can be very successful if you do it right, but it is a challenge. Organic reach on Facebook, Twitter, Instagram and other social media platforms is very limited because these platforms are primarily focused on selling advertising and rewarding businesses that are willing to pay.
Here's what you can do to increase your organic social media reach and brand awareness:
choose a few social platforms where you will focus all your tunisia phone number data time and energy - there is no point in scattering your attention;
To increase the number of subscribers or followers, use social incentives (offer gifts for quoting your content or “likes”). When promoting a new campaign, exclude participants who came to you from previous targeted posts;
evaluate the result using complex analysis tools (or using the tools that the platform itself offers). Compare how much time you spent on preparing and running the campaign and what kind of engagement in monetary terms you were able to get.
Remember that social media, like content marketing, is a long-term effort. It will take several months before you feel the first effect.
Content Marketing
Content marketing plays a huge role in both increasing brand awareness and generating demand in general.
Imagine that all the content you create is a kind of megaphone, a loudspeaker. When you are just starting out, your company's voice will be timid and quiet. But the more content you generate, the louder it will become - you will be easier to find, you will have more subscribers on social networks, you will receive more gratitude from Google or Yandex. Let's figure out what is needed for this.
Step 1: SEO
When it comes to the content of marketing strategies aimed at attracting potential customers, SEO is the first thing people turn to.
SEO, simply put, consists of the actions a business takes to stay at the top of search results when a user searches for something related to the brand.
How to Increase Brand Awareness with Search Results:
identify keywords and phrases related to your business;
assess the competition for the selected keywords. If a given keyword dominates for a competitor, create content that is superior in quality to the competitor's similar content (it should be longer, have a higher keyword density), or pay attention to low-frequency queries;
Start creating content using keywords as URLs and inserting them into your body text as often as possible;
Your content should be of high quality and detailed enough.