There is also no way at the moment to get answers to such practical questions as whether

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At the same time, other analytics systems like Omniture require a specialist on staff, which again requires considerable costs. Therefore, it is necessary to calculate the profitability of using GA Premium based on its comparison with other analytics systems.

Stanislav confirmed our opinion that today in Russia there is practically no "middle class" of web analytics. On the one hand, there are companies that do not understand at all - why it is necessary and track the effectiveness of advertising by CTR, positions in the TOP and traffic to the site, at the other end of the "scale of Internet marketing sophistication" are companies that use complex web analytics tools, methods and web analytics in conjunction with CRM. There is practically no middle level of use for calculating conversions, orders.

Stanislav Vidyaev has been working with Google Analytics russia consumer email list since 2005, so he is familiar with the entire path of the system's development. The total number of GA developers in the US is 120 people, but according to Stanislav, unfortunately, Google was unable to retain the team of web analysts in London who conducted GA training, including for the Russian office. Now GA specialists in Moscow have to be responsible for their own training.

The uniqueness of Google in Russia is that it provides a unique service - support for key clients on Adwords using GA, thereby helping them conduct web analytics research. According to Stanislav, such support is not found anywhere else in the world.

The peculiarity of web analytics in Russia is that while in Europe analytics is left to agencies, in Russia clients are used to getting everything from Google for free. Stanislav can say this with full justification, since all large clients using Adwords and receiving consultations from Google on analytics consult with him.

As of today, the Russian office has not yet been informed about the results of testing Universal Analytics, so for now the only reliable information is rumors.
it will be possible to rewrite session identifiers for insertion into CRM using API requests and how Google will be responsible for data integrity – it is necessary to wait for the official results of product testing.