Google E-E-A-T: what it is and tips to improve your SEO

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As of December 2022, Google has added a fourth pillar to E-A-T, making it now known as Google E-E-A-T. In this article, we'll explain what it is and what the four pillars are and how you can use it to improve your website's SEO.

What is Google E-A-T?
E-A-T is an abbreviation for Expertise, Authoritativeness and Trust. This term was created by Google itself, and several Google updates focused on E-A-T, of which the medic update was the most famous.

What is Google's new E-E-A-T (aka Double-E-A-T)?
Google indicated in December 2022 that E-A-T will have an addition: Experience. As such, it is now part of the Search Rater Guidelines (Google, 2022a). This involves the experience (experience) about a particular topic. For example, consider a review from a person who actually uses/has used the product and a review from someone who has never touched chile mobile numbers list the product. Google will have a preference for the former, of course.

Why is E-E-A-T relevant?
Google is constantly improving its search engine, for example, 5,150 improvements were introduced in 2021. Google is making these changes to make its search engines better for users, and ensure that they find relevant and high-quality information that matches search intent (Google, 2022b).

To verify that search engines are providing relevant and high quality information to Google users, Google employs about 16,000 Search Quality Raters. They perform million sample searches and assess the quality of the results. To do this, they use the Search Quality Rating guidelines (Google, 2022b). If you have ever read through this you have undoubtedly noticed that it revolves around E-E-A-T. So the quality rating agencies use Google's E-E-A-T to assess whether the search results can be rated as relevant and high quality.