Attracting clients to a beauty salon through your own website

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With the help of the site you can not only get contact information of potential clients. It should be used, first of all, to convert potential visitors into regular ones. To do this, use the information received (email, phone number) as effectively as possible.

How to make the website conversion higher? That is, how to turn website visitors into real customers? This can be achieved with the help of bonuses: a 40% discount on haircuts on Tuesdays, a free manicure when coloring, and so on. The task is to evoke positive emotions in the user of your website, only then can you really achieve an increase in sales.

To ensure that customers are attracted to at&t email list a beauty salon, the website should provide visitors with information on the following points:

list of services provided;

cost of work;

qualification of masters;

ways to register for procedures;

the exact address of the salon and how to get to you.

It is critically important how competently this information is presented to the user. When creating website content, adhere to the basic rules.

To increase brand recognition, it is necessary to place the logo at the top of the page.

Place information on how to contact the salon administrator in a visible place. It is better if it is a phone number, as well as a callback - to the left of the logo (observing the principles of eye movement).

Tell about the promotions you are running: create a promotional zone on your website where you will post information about special offers, important events, call this section “Special Offer”, for example.

If you are not ready to regularly post news on the site, it is better not to do it at all. Last year's dating will scare off a potential client.

In the case where the salon offers many modern services with unfamiliar names for the client, it is not recommended to place a long list on the main page. It is best to break it down into several areas in which the client can easily navigate.

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Remember about the price list. The client should not call you to clarify such issues - he simply will not want to cooperate with you. Create a catalog of the services provided with their description, cost of work, duration of the procedure. This way, you will not automatically attract clients who cannot afford to visit your salon, and therefore, you will ease the already difficult work of your administrator.

Provide the visitor with information about the competence of your masters. For this purpose, the site should have a personal page of specialists, where their portfolio and available certificates will be posted. Communicating with clients at this level, you will make them more loyal to your salon.

So, the site visitor has realized that your masters are highly qualified specialists, now he needs to book time for the procedures as quickly as possible. For this purpose, there is an online booking form, through which you can choose the day of the week, hour, indicate your contact information and leave a comment.