Tips for getting results with native ads

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Tip 1 for successful native advertising: Choose your media carefully
When placing native ads, you need to carefully choose the media in which you display them.

The reason is that if you decide which media to publish in based on only one piece of information, such as the number of hits, it is unlikely to lead to results .


For example, even if a website is accessed 100,000 times a month, if the site is viewed by a different demographic than the users who want the products and services your company wants to introduce, then no matter how many users see it, the chances of it leading to concrete action are inevitably low.


For this reason, when choosing a site to display native ads, it is of course important to choose a site based on whether it has a certain amount of traffic, but more importantly, it is also important to choose a site based on whether the interests and concerns of the user demographic that will view the ad are similar to the demographic your company is trying to reach.


Tips for getting results with native ads #2: Improve the quality of your own website
When placing native ads, it is extremely important payroll directors email database to improve the quality of your own website more than the quality of the ad itself.

The reason is simple: a site that displays native ads is not owned by a company , so there is no telling when or what will happen to the site.


For example, let's say a site that was displaying advertisements suddenly stops publishing one day due to some kind of incident.

If you were to rely solely on native advertising to attract customers, you would find yourself unable to attract customers all at once.


In addition, although native advertising is relatively easy to produce results , the advertising costs are often high, so rather than continuing to rely on native advertising forever, it is more important to improve the quality of your own website and be able to attract customers from there in order to increase your company's profits .

For this reason, when placing native ads, it is important to simultaneously improve the quality of your own website.


Tip #3 for successful native ads: Avoid creating an unpleasant impression
When placing native ads, it is important to be careful not to give users who see them an unpleasant impression .

This may overlap a little with what was explained above, but native ads have a relatively high click-through rate and are also more likely to lead to specific action.

On the other hand, if the product or service introduced in the ad when clicked is different from the one introduced on the page the user is directed to, it is natural that the user will feel uncomfortable .


Also, since native ads are still " advertisements ," there are quite a few users who feel uncomfortable just seeing them. However, if the ads don't quite fit the design of the site they appear on, for example, users are more likely to feel uncomfortable.

For this reason, while native advertising is more likely to produce results, it is important to include useful information in order to avoid losing the trust of these users, and to create ads that users will find interesting .


Tip #4 for getting better results with native ads: Use them in conjunction with other web ads
To achieve results with native advertising, it is important to run it in conjunction with other web ads , rather than just using native ads.

The main reason for this is that the demographic that can be reached through native advertising is still limited .


Also, even if you are approaching a certain demographic with native advertising, when you are not seeing much results, you may find that approaching them with a different type of web advertising suddenly results in an improvement.

In fact, among the clients we have supported in the past, there have been many cases where they saw a sudden increase in results after starting to run multiple types of web advertising .

For this reason, when running native ads, we recommend running them in conjunction with other web ads.