2. Google My Business (GMB) Listing Completeness
What it is: A fully optimized GMB listing includes your address, hours, website URL, photos, amenities, and an engaging business description.
Why it is important:
Increased presence in searches: GMB ads often appear in local packs and on Google Maps.
User Trust: A complete and accurate listing builds credibility and encourages conversions.
How to put it into practice:
Fill out all GMB fields.
Add high-quality photos, videos and frequent updates.
3. NAP (name, address, and phone) consistency across all buy email lists australia directories
What it is: Your NAP information should be identical across all online citations: business directories, social media profiles, and review sites.
Why it is important:
Trust Signal: A consistent NAP confirms your legitimacy and makes it easier for search engines to identify you.
Reduced confusion: Users won't be confused by different addresses or phone numbers.
How to improve: