Gone are the days when marketing conducted market research in its corner and made great presentations for salespeople. Likewise, the days when teams in the field had their own prospecting and sales techniques. Inbound marketing is the natural evolution of uses. From now on, teamwork is about marketers with your salespeople.
Because one does not go without the other. Each to their own job: marketing cannot be improvised, nor can sales. Today, a prospect no longer waits patiently to be contacted by phone or mail. He is proactive and will search for information online before buying. This is valid for individuals as well as for companies.
Uniting teams internally
Management has a business strategy, it must involve the poland number for whatsapp marketing and sales departments.
Thus, the company's values, its DNA, its expertise will be harmonized online, on your communication media, and on the ground. The commercial actions for the launch of an offer will be announced upstream online, then rolled out on the ground. For this, it is important to have an inbound marketing approach.
Inbound marketing or attracting customers instead of going to find them
Inbound marketing is the art of attracting prospects to your site by offering them content that interests them. We no longer talk about ourselves, but about the solutions that the company provides to its customers.
Website content, blog articles, press releases, social networks, newsletters... are all tools that disseminate this information.
To create them, use internal resources:
Salespeople are in contact with customers, know them, as well as the competition. They will be valuable allies for writing personas (typical customers).
Marketers will be able to have a current market approach and future trends, mastery of digital tools.
Getting them to work together means having the assurance of a coherent strategy, and that everyone is moving in the same direction.
Sales and marketing should be side by side in your company and work hand in hand. Some would even say that in inbound marketing , marketers are the locomotive of your business, while salespeople are the wagons that carry the passengers . While this image may be a bit exaggerated, things are indeed moving in this direction.
Source: Inbound Marketing: The Importance of Connecting Your Marketers with Your Salespeople – Markentive
Some articles to read on the subject
the communication strategy
infographic on inbound marketing