Many financial products are designed to help people at different stages of their lives — getting a college degree, moving, buying a home, starting a family. Advertising on social media sites like Facebook and VKontakte allows marketers to target people based on changes in their lifestyle, demographics, or behavior.
Social media platforms offer powerful targeting tools that allow you to deliver highly targeted ads to specific audiences based on their interests and lifestyles. Coupled with a deep understanding of your audience, you can create social media ads that drive highly qualified traffic to your website. For example, a Facebook campaign promoting business accounts could be shown to business owners or executives within a certain age group who are within a five-mile radius of your branches.
This targeting also allows you to create ads that are tailored to jordan phone number data the needs of your specific target audiences. You can get the most out of your ad spend by showing ads to specific people. For example, Facebook campaigns take into account life events such as marriage, graduation, moving, or career changes. You can further narrow your targeting to a specific list of customer email addresses (for example, credit card customers who do not also have a checking account with your financial institution). By targeting these audiences and following social media advertising best practices, banks can reach potential customers with timely and relevant offers.
Use social media advertising
5. Create an effective mobile presence
Nowadays, people spend most of their time online and on their mobile phones. If your bank doesn’t already have a website that allows you to make simple transactions anywhere and anytime, not only will you fail to increase your deposits, but you may also lose existing customers.
If your bank doesn’t already have a mobile app , create a simple solution that lets customers perform basic functions like checking balances and transferring funds. People’s lives are busier than ever, so offering time-saving options with mobile-first thinking will make your bank more attractive and increase profits.