Engagement techniques using content marketing

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Millions of people use social media every day. This “digital world”
has become the main means of promoting, positioning and maintaining a business.
Success depends on numerous factors, and content marketing is one of them,
perhaps one that deserves the most attention.


But what is Content Marketing?
It is a tactic used in a company's organic strategy on social media. It is not just regular marketing. Of course, the end goal is the same, but its structure and method of execution are different. The main goal is to engage the public, create a loyal customer base, increase brand awareness and add value.

First of all, this type of strategy involves an exchange between the brand colombia whatsapp data the user, who generally has good qualifications to become a lead. Users offer their attention in exchange for relevant content, which is not only aimed at selling, but also delivers something interesting in return. Instead of focusing on the brand's benefits right away, a more connected and engaged audience base is created with the business, helping with future sales strategies . Some of the benefits that content marketing brings are: increased movement on profiles, increased website traffic, creating brand awareness, educating the market, generating sales and even boosting lead generation.


The first phase
The first thing to be defined is the brand persona and the ideal customer (the one who is interested in the products and services offered and is willing to invest), identifying the behaviors, interests, desires, age and needs of the target audience. Offering some benefit in exchange, some relevant information, or engagement with important causes, puts the brand in a prominent position in relation to the others, strengthening its positioning.


Monitor your competitors
If it is already difficult to deal with the competition in the physical world, imagine in the digital world where everything becomes even more fierce. That is why it is necessary to frequently analyze, map and monitor what your competitors
are doing, what communication they are using and the approach that gives the best return. Observe the publication formats and networks that stand out the most, which have shown good performance and return. All information is useful.

Content marketing tactics
With the variety of platforms we currently have, such as Instagram, Facebook , Twitter, YouTube and the current craze, TikTok, each one has its own particularities and tactics that work best. Whether it's responding to tags made on Twitter, creating storytelling videos for YouTube, asking questions and polls on Instagram stories, using trends to create posts and cards that provide interesting information, using the power of short reel videos to demonstrate some benefit or difference that the product has. Even responding to possible complaints made on Twitter, for example. Ultimately, all of this shows how connected and attentive the brand is to the opinions and what the public thinks. Here it is very important to check whether the communication is being done according to the defined target, as it needs to be accurate, reach the right way and to the right person.


Attention: all content must contain a call-to-action,
regardless of the type.


Keeping an eye on the information
It is extremely important to stay up to date with the numbers and information provided, such as the like rate, comments, the times of greatest engagement, the days with the greatest interaction and, of course, always maintaining consistency in the content. Do you understand the importance of content marketing for companies in the digital world? You should give even more importance to what is linked to your brand, as all of this makes up the showcase and has the power to make
a brand stand out among millions of others competing for the same place.