You've probably heard the phrase "content is king" more than once. And while this form of marketing is now more prized than most, typing a few hundred words and hitting publish isn't enough.
Over 3,000,000 blog posts are published every day. Standing out from the noise is no easy task. You need to be thoughtful about what you publish.
SocialPilot 's Ryan Gould explains what interactive content is and how it can help you stand out.
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Contents of the article
What is interactive content?
1. Surveys and tests
2. Interactive infographics
3. Interactive videos and live broadcasts
4. Calculators and measurement tools
5. Interactive e-books and informational brochures
Promoting interactive content on social networks
Conclusion
What is interactive content?
In simple terms, interactive content is content that requires active audience engagement.
Instead of passively viewing or reading, people can czech-republic phone number data actively participate and receive personalized information, whether it's help with their diet, marketing strategy, or anything else.
Despite this, the vast majority of marketers shy away from interactive content because they find it difficult and expensive to create.
Here are reasons why interactive content should be at the top of your to-do list:
Interactive content generates 2x more conversions than passive content.
88% of marketers believe that interactive content sets them apart from their competitors.
Interactive content gets 5 times more traffic than any other content.
91% of B2B buyers prefer interactive content.
Below, we've put together some tips to help you create engaging, interactive content for your audience.