New way of advertising

[rabiakhatun785]

I'm obsessed with what's behind social media. There are so many things to say about the world of digital marketing. Here you will see the new way of advertising on social media.

Today I want to go into macro and explain why I am so interested in social media. And above all, I want to talk about the new way of advertising.

Is TV advertising dying? Absolutely. Is mass email dead? Mostly yes. This is because people are not paying attention to emails or TV. Not because the content is bad. An advertisement can be great, but if people don't pay attention to the medium, that advertisement is doomed to fail.

People who discuss the topic of uruguay email list television say that big shows like The Walking Dead, Prison Break or Game of Thrones are first broadcast on television with a mass audience. They say that this is justification enough to make it worthwhile to continue advertising on TV. Does Game of Thrones have millions of viewers? Yes. But during the break we all look at our cell phones while on television there is a 4×4 truck driving through the desert. Having viewers is no guarantee of success.

the walking dead

Many people excuse themselves by saying that they use digital media. But they do it with their approach from the 90s. When I want to go to the newspaper La Nación, a giant poster (pop up) of the Supervielle bank appears that takes up the whole screen and every time I want to open it, it sends me to the Supervielle page without wanting to. What does Supervielle achieve with this advertising? That I hate it and swear on my life never to contract a service with them. Does the Supervielle bank use digital media? Yes. Does it apply it well? No. Being in the digital world is no guarantee of success. You have to know how to use it.

The new way of advertising
I think you have to go where the attention is. Nowadays, the attention is on Facebook, Snapchat and Instagram. That's where I advise marketing. Obviously, you have to take into account your target audience, as well as the psychology of the customer . In this case, segmentation on Facebook is crazy, check this out.