"Demographics" versus "personality"
Demographic data provides a quantitative overview of the external thailand whatsapp number characteristics of the population as a whole, such as age, gender, income, education, occupation, marital status, and ethnicity. Personality is the unique psychological characteristics and patterns that shape a person’s thoughts, emotions, and behavior.
Personality types and demographics can complement each other to help you understand your customers and develop more effective marketing strategies.
Strategies for Determining Audience Personality Types
You can assess your audience's personality types using surveys and similar research methods. Make sure the questions are relevant to your audience and keep the survey length reasonable to encourage customer participation.
Various methods can be used for audience testing – choose the one that suits you best (based on the expected results and characteristics).
The most popular for audience analysis purposes are those that are the least time-consuming, available online, and can be interpreted for specific queries: