Delivering content via email has long been an everyday practice, also used in B2B marketing activities.
Typical e-mail marketing activities can be conducted both in relation to potential new customers at the prospecting stage through the implementation of cold mailing campaigns , as well as to our regular customers.
In the latter case, we can conduct these activities, for example, in the form of newsletters informing about new products, services or news, or through dedicated ABM marketing campaigns aimed kazakhstan phone number data at focusing on the most important customers who bring us the greatest benefits, in terms of selling them further products, services and expanding cooperation opportunities to new areas.
B2B Marketing – Other Areas of Operation
So far, we have focused on a B2B marketing strategy mainly in the Internet area, with a focus on our own website as a content distribution center and social media and other online communication channels as other media for distributing this content to our users and potential customers.
It is important to remember, however, that B2B marketing is not only about your own website, your own social media and email marketing channel. The selection of appropriate media and communication channels is always individual, as it is related to the specifics of a given industry, products, services or preferences of potential recipients to whom the offer is directed.