Why is it important in 2025?

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With changing privacy regulations and the phasing out of third-party cookies, a focus on first-party data will become critical. Companies that adopt this strategy will be better prepared to meet the challenges of digital marketing in a more competitive and privacy-focused environment.

Key changes in the digital landscape
End of third-party cookies : Browsers like Chrome will phase out support for third-party cookies in 2024, meaning brands will rely even more on their own data to segment and reach their audiences.
Increased consumer estonia email list privacy : Users are demanding greater transparency about how their data is collected and used. Using first-party data enables companies to respond to these demands ethically and effectively.
Advances in technology and tools : Customer Data Platforms (CDPs) and automation tools are making it easier to collect and manage first-party data, helping companies make better use of it.
Strategies for implementing marketing with first-party data
To make the most of first-party data , it is essential to have a well-defined strategy . Here are some key steps to implement it:

1. Data collection
Create simple, engaging forms for users to share their information. Offer incentives, such as discounts or access to exclusive content, to encourage registration.

2. Organization and analysis
Use tools like CRMs or CDPs to manage and analyze the data you collect. This will help you identify patterns and create more complete customer profiles.

3. Marketing automation
Incorporate automation platforms to send personalized messages at the right time. This will optimize your efforts and improve the customer experience.


To make the most of first-party data, it is essential to have a well-defined strategy.
In short, first-party data marketing is a key strategy for 2025. Not only does it allow companies to better connect with their audiences, but it also ensures compliance with privacy regulations and optimizes available resources.