As you know, at Wild Wind Marketing we are experts in Content Marketing and we wanted to share a little of that knowledge with you with the free ebook: Designing a Content Marketing Strategy from Scratch .
The ebook we share with you presents in a very synthetic way some of the concepts about the sales cycle and the generation of content that we explain in depth in our book Digital Marketing and Sales Strategy .
Basically, the canada telegram screening content of this free ebook teaches you how to design a Content Marketing strategy from scratch , taking as a reference the sales cycle and the information needs that leads experience when going through each phase of the cycle.
Topics of the free ebook: designing a content strategy from scratch
Some of the topics we cover in this ebook are:
What is content marketing?
In which industries does it work well?
What are the phases of the sales cycle?
What type of content should be sent to leads at each stage so that we push them to purchase?
what purpose the content should have at each stage, etc.
We hope you enjoy it as much as you enjoyed the last ebook “CRM Tools Comparison” which had an outstanding conversion rate of 37%!!! I wanted to share this data with you because it is quite significant, taking into account that landing page conversion rates are usually between 2 and 6% on average . This data is also relevant to this post and to the ebook we bring you, because it shows that content presented within a content marketing strategy can generate very nice results .
We hope you enjoy this new ebook and that you give us your comments and topics you would like to read about so we can continue to offer you relevant content.