Creative advertising is evil because on the one hand it doesn't work, on the other it forces you to shell out huge sums of money, without having a strategy behind it that allows you to understand if you are really following a path or not.
Every investment you make must be done to receive a return, otherwise it's all smoke.
So, if you've spent even one euro on creative advertising so far, know that you've wasted that euro.
But why doesn't creative advertising alone work?
Every message you create must be designed to benin whatsapp number database appeal to a specific type of target and the message must be structured in a way that communicates why a customer should choose you , rather than your competition.
If these elements are missing, your communication does not work, and it is completely useless to invest in them.
Can I also use direct marketing offline?
You can also adopt direct marketing in a traditional way and not only in digital.
Of course… surely an online strategy will be much more effective for several factors, but nothing takes away the fact that it can also be applied offline, albeit with several limitations.
I want to use an offline strategy example to explain a concept to you:
Let's say you have a beauty center that you want to promote . For example, you can create flyers that say:
Big Creativity, Even Bigger Wallet
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