A simple, straightforward, direct CTA that we can identify at first glance as a call to action is the most convenient. But since we're creating, why not design several different ones and test them on your audience?
Through the language used, we will get the user to decide to carry out the action. It is about persuading the visitor in such a way that he considers it necessary to click on the call button. It is not about giving orders such as 'Click here' as this can annoy him, nor using a message that does not convey anything such as 'Click'.
The copy for the button must show a clear benefit that conveys value and makes it very clear to the reader what they are going to get, but without resorting to the tone of 'you won't be able to live without this', which can italy phone number data also generate rejection. We use short and forceful messages instead of long and descriptive sentences and we test different copies to find out which one works best. Normally, copies that are directed at the user work better and words that appeal to urgency are more effective in increasing the conversion rate, probably due to the FOMO effect or fear of missing out.
Other issues regarding CTA and conversion
A report from the Digital Evolution Group agency lists other elements that you should also take into account to optimize the conversion of your landing pages thanks to CTAs:
Define the objective . The user must know exactly what will happen if they click on the CTA.
Keep the same look and language on both the CTA and the destination page . This way, you will avoid confusing or distracting the reader.
Immediacy and urgency, but with caution! If the visitor feels intimidated or pressured, you can get the opposite effect to the desired one. Expressions like 'I want it now' or 'Download it today' are quite accepted forms.
A button that looks like a button . The CTA should stand out on the page and the need to click on it should be very obvious. Play with the elements that design programs offer today and create borders, shading, contrasts and shapes that identify it as such.
Guide the reader to the CTA with symbols (arrows, etc.) or create interactive calls to action that immediately grab the user's attention.
Insert CTAs in strategic locations , such as the following: