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Surprisingly, more than 50% of visits to the main ecommerce websites are direct visits, those in which the customer types the website address directly into the browser.
Together, organic and paid search traffic account for 34.7% of total visits analyzed, or around 492 million visits per month.
With 12.3% of the total visits analyzed, referral traffic is an important source for eCommerce, trust in the brand.
Despite the emergence of new social networks, 75% of users use Facebook and YouTube.
Latin America is a region with great opportunities to increase tunisia mobile database traffic from search engines. According to the data analyzed, it is estimated that for every 100 visits, only 25 come from a search made on Google.
Distribution of visits according to traffic sources:
Direct traffic: 50.4%
Organic traffic: 25.1%
Paid traffic: 9.7%
Referral traffic: 12.3%
Traffic from social networks: 2.7%
Ecommerce growth in Latin America

Study of web traffic of the largest online stores in the region

Download the full study.