Imagine a machine where there is an input and an output.
It will be easy to see the direct relationship between the quality of what comes out and what goes in.
Gold goes in, gold comes out. Mud goes in, mud comes out.
However, many companies manage their sales cycles separately from mobile phone saudi arabia mobile number directory their marketing processes.
If they have problems selling, what do they do?
Hire more salespeople
Cold calls are increasing
They put more pressure on their BDRs (Business Development Managers)
They reduce prices
They make sales promotions
And many more tactics.
Let's put it bluntly: If your company has trouble selling, it has a marketing problem.
The gold (or mud) that marketing generates will be seen in your pipeline.
What could your company do to sell more?
It's clear: generate more demand.
Don't miss our latest post: How to make a B2B demand generation plan
What about companies that don't do marketing?
We don't know any that are still alive: There are those that don't have formal marketing areas, but there is always someone who fills that role.
And in the best of cases, the marketing role is in the Management. These companies tend to do better.