Include a subscription form to generate leads on your blog

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If people come to your blog and read your articles, it is because they are interested in the content you publish . This is already a great step and you can use these contacts to send them more related news, some offer or free trial of the product or service you sell.

Remember that a simple form is the best way to generate leads on your blog. If a person is interested in receiving a weekly newsletter with your latest news, but they have to give you their ID number to do so, forget about them!

In MailChimp or MailerLite you can lithuania email list create forms that are really effective for capturing leads. Add the fields you need to create your list (name and email, for example) and integrate it into your website.

If you've never done it before, these two guides can be very helpful. They will explain how to integrate these email marketing platforms into your website:

How to integrate MailChimp into WordPress
How to integrate MailerLite into WordPress
2. Create landing pages that convert
Why direct users to a landing page instead of your website's home page?

A landing page is created with a specific objective, whether it is a free subscription to a product, the download of an ebook or a special welcome discount, and it is much easier to keep the user's attention and get them to leave us their email address.

If instead of directing them to a landing page to get their email account, you take them to your website's home page, do you think you would get the same results? Between the menu, product offers, company description... There are many elements that can distract them, so it's best not to risk it.

A landing page doesn't have those potential distractions (if it's well designed) and focuses solely on a specific call to action, making it much more likely that you'll get the lead. It's like guiding someone directly to what they're interested in, rather than letting them wander off and eventually lose interest.

Attract leads to your website

By the way, as always, run an A/B test to see what works best. Try different types of forms, texts, offers and always stick with what gives you the highest conversion rates.

You may be interested in: The best plugins for landing pages in WordPress .

3. Work on the CTAs
Another good strategy to generate leads is to add a call to action ( whatever you want to call it) to your website, that is, a button on your web page with a clear, concise and direct message for the user to take action.

For example, if you are offering a free trial on your website and you need to be given their email address, it is not the same to say Try it for free or I want my free trial in the CTA copy as Send . Also, when creating your calls to action, it is important to keep the following in mind.