The importance of following the right KPIs
Goals and KPIs are two of the most important parts of your SEO strategy, and one of the most underrated.
Without metrics or KPIs, you won't be able to effectively track the progress of your campaign and ensure that your efforts are working. These help you determine if you're on the right path to success.
It's no secret that SEO takes time to produce results and benefits, but establishing KPIs (key performance indicators) can help you be in a better position to demonstrate the impact the strategy has on your business.
It can also help you manage expectations with other stakeholders. SEO KPIs should form part of the foundation of your strategy and act as a way to both measure and document your success and progress. You need to know what you need to measure to achieve this.
In the guide below, I will help you understand the most important metrics you should use.
Specifically, let's look at:
12 SEO KPIs you need to track
1. ROI
2. Conversions (sales and leads)
3. Organic visibility
4. Organic sessions
5. Branded vs. non-branded traffic
6. Keyword Positions
7. Backlinks
8. Organic CTR
9. Bounce rate
10. Average time on page
11. Coverage issues
12. Page speed
12 SEO KPIs you need to track
It can be confusing to know which KPIs you should track to get a clear picture of the progress of your SEO campaign, so we've compiled 12 that we think are essential and that you should be looking at.
These are metrics that give you an overview of how your efforts are working, allowing you to demonstrate the impact you're having while catching problems before they escalate.
1. ROI
For almost any business, the ultimate goal of an SEO strategy is to generate a good return on investment. Regardless of whether it is an investment in an in-house team or an agency, it means seeing more money coming in than going out.
Tracking the ROI of your SEO actions is crucial for the simple reason that the best way to measure success is that there is more money in the bank than you are spending. But remember that seeing ROI takes time – anywhere from six to 12 months or more.
If you know where your ROI target is and can measure your performance regularly, you will be able to understand and document how you are improving.
You can measure ROI based on your SEO investment and the profit you get from the channel.
2. Conversions (sales and leads)
While financial return is a general indicator that many companies work with, it inevitably . And for that reason, you shouldn't just focus on ROI.
Measuring and tracking organic conversions (either sales, leads, or both depending on the type of business) is a solid way to demonstrate success. After all, an increase in organic conversions can easily be attributed to your efforts.
Make sure you have a baseline of conversions before you start working philippines mobile database on a campaign, otherwise it will be harder to show where the lift is coming from.
One recommendation is to take an average of conversions generated in the three months prior to the start of your campaign and use it as a benchmark to measure growth.
You can track conversions in Google Analytics, measure goals for lead conversions, and stay informed about the evolution of your eCommerce to track sales by channel.
mark events as conversions in GA4
3. Organic visibility
Coming back to the point about the time it takes to see financial results from SEO, one solid metric you can track and measure to show growth is organic visibility. You can measure and document this in two ways.