trend in both mobile and

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User engagement signals
Along with the increase in traffic levels, we see an apparent decline in user engagement on these sites, with behavioural indicators such as bounce rate and time spent on site both following a consistent downward desktop search.

Average time spent on site: mobile vs. desktop
As you can guess, visits from desktop devices were 40% longer than those from mobile devices during 2020.

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The average dwell time for desktop users actually increased indonesia mobile database by 3% in 2020, while the mobile equivalent continued its annual decline. However, on average, users have been spending less time on websites since 2018, regardless of the device they use – perhaps another sign that attention spans are shortening .

Average bounce rate: mobile vs. desktopThe slight increase in time on site on desktop also led to an increase in the average bounce rate for most of 2020.

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From 2018 to 2020, mobile visits had a bounce rate of more than 3% above desktop, but this gap narrowed to 0.2% by the end of the year, suggesting that brands need to do more to engage increasingly demanding users who are wary of mobile when coming from search results.

Mobile vs. Desktop: Differences in Search Results
As with user behavior and engagement, we see that mobile dominance is already impacting Google search results.

Our analysis of more than 50,000 popular searches in the US showed no signs of what lies ahead for the losers and winners of the mobile-first approach.