Setting KPIs for Inside Sales

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Let's consider the KPIs required for operating inside sales.

Lead Generation
Lead generation refers to activities to acquire new customers, but here we will explain it using lead generation on a website as an example.

The advantage of online lead generation is that you can understand user behavior.

Conversions
Number of visitors to the site, seminars and exhibitions
Conversion rate
Form conversion rate
Form Completion Rate
Of each item, the most important items are the number of conversions and the conversion rate .

These two figures represent the number business development directors email database and application rate of seminar applications, inquiries, requests for information, material downloads, requests for quotes, etc., and are also items set as KGI.

Based on the conversion you set, we will calculate the number of visitors required.
The form transition rate and completion rate will count the number of people who reached the application form, actually filled it out, and completed it.

This is also a KGI-based item, but you set KPI items by setting numbers.
All of these numbers can be checked in Google Analytics.
When managing your website, make effective use of Google Analytics.