Another way to engage prospective customers is to develop fun quizzes for them to take. Of course, the quiz content should be relevant to the customer and industry. For example, you can have a quiz asking questions to see how well they’re growing, marketing, or operating their business. The results could be helpful in coming up with content and product/service ideas.
Build a B2B Podcast to Target Audio Lovers
B2B podcasts are on the rise, now that 52 million armenia phone number database households are casual fans of business podcasts. Podcasts are a smart move because it does to things: builds your reputation and visibility, and edutains your audience. The key to being high-value is to offer great information, but in an entertaining way. Focus on interviewing industry experts and creating conversations that carry over to other channels, such as social media.
Add CTAs in Your Podcasts to Grow Leads
You’re having great conversations on your B2B podcast. What can you do to turn more of your listeners into leads? Like a blog post or web page, you want to add CTA throughout each podcast episode. Make sure to include the link to complete the CTA on the podcast page so listeners can take action easily.
Be a Guest On Other Podcasts to Expand Reach
It’s hard building your listener base when you’re a new podcast. One way to grow your listeners is to tap into other podcasts’ audiences. You can do this by being a guest on their podcast. This will give you free promotion and will help to build relationships and network within your industry. Make sure to share the link to the episode on your social media accounts.