5 marketing trends for universities

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Do you work for or own an educational institution? If so, you've probably already noticed that digital is already very important in your sector. And if your institution isn't digitally strong enough, you've probably noticed that enrollment hasn't increased in recent years.

In the educational field, potential customers have changed the way they search, discover and choose an institution. Specifically, universities are the institution most affected by this change, since in this case the users who want to choose a specific center are those who have grown up with the Internet and this channel represents their main way of searching for information.

Today, Maratum is informing you about 10 university marketing trends that are currently revolutionizing the sector:

University Guidance Webinars
The first trend in the field of university marketing is webinars. Specifically, we highlight university orientation webinars.

These webinars, after the pandemic, are very attractive for potential university students. They are used as an online pre-university consultancy, answering questions raised by potential students live.

Similarly, the idea can also be applied to any type of afghanistan whatsapp lead academic training (postgraduate, competitive examinations, training courses, etc.)

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2. Interactive content

Secondly, we have been able to see that many universities develop quality interactive content for their websites and social networks. This type of content is very useful for generating engagement and encouraging user interaction.

In addition, interactive content can be delivered in multiple formats, such as: questionnaires, assessment tools, calculators…

3. Marketing Automation

Task automation, known in the sector as Marketing Automation, is a process that allows interaction with contacts in an automated way under certain conditions, in order to reduce time spent on repetitive tasks and focus on other, more advanced stages of potential clients.

To understand the importance and value of task automation in the university sector, an example will be given:

A parent of a potential student downloads the degree program for “Law and International Relations” at University X during his workday. While looking at the program, he wonders whether the cost of the degree will be too high and whether he will be able to afford the financing conditions of University X.

Two days later, while consulting other programs from other universities that offer the same degree, he receives an email from University X offering him a personalized call to resolve his doubts. He decides to leave his number to clarify prices and financing.

In this example, we can understand how an automated email can lead a user to decide to continue learning about a specific product.

4. Inbound Marketing

Inbound Marketing for universities has established itself as an essential methodology for attracting and nurturing leads. This strategy has the following main objectives: positioning a university through relevant content and correctly communicating its services.

To develop a good Inbound Marketing strategy it is important to:

Make use of SEO, improving the institution's positioning in the main search engines, attracting more visitors to the website and increasing the chances of conversion.
Develop a good Content Marketing strategy, engaging your target audience through the creation of valuable and personalized content.
5. BDR prospecting and monitoring

The main role of a BDR (Business Development Representative) profile in a company is to qualify leads from an Inbound strategy.

In many cases, this profile is contracted externally, through a marketing agency or a consultancy as a complement to the digital strategy in order to meet needs in the early stages of the sales cycle (e.g. financing options for a master's degree).

Therefore, the BDR figure will help companies externally to qualify leads and push them through the sales funnel so that final sales agents only use resources on highly qualified profiles.