AB testing for Ecommerce. Improve your conversion rate (CRO)

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The underlying idea of ​​running AB Tests on a website or eCommerce is very simple: run an experiment in which two versions of the element to be tested are put to the test . Each of these versions will be randomly shown to your users for as long as you decide is sufficient to draw accurate conclusions. However, we should not be fooled by the fact that it is a simple idea, as sometimes the simplest ideas are the most powerful.

Why do AB testing on your Ecommerce?
Every company must be built from the start on a solid foundation, which corresponds to the business plan. And the same goes for your business's digital strategy. Before australia phone number list ou start doing crazy things and getting into every platform out there, you should define and create a strategic marketing plan that will serve as a guide for your day-to-day work.

However, this plan, no matter how well planned, cannot work in the best possible way from the beginning. It is clearly impossible. Therefore, in order to implement improvements and scale over time, it is vital that we take into account that the performance of the different elements that shape our website, creatives and advertising campaigns will be analyzed.

You don't need to have a person dedicated exclusively to this (what is now known as a digital analyst, CRO specialist or growth hacker, depending on the type of task to be optimized). But you should question the data you are obtaining, be guided by your intuition when formulating hypotheses to test in A/B tests or even think of different ways to solve the problems that your clients are telling you they have.

So, we briefly show you the main benefits of performing AB testing in an Ecommerce :

1. Always aim for growth
If you acquire the habit and discipline of testing the different elements of your website, you will be ensuring that you are optimizing them to the maximum and that your website is the best possible version of itself .

2. You will avoid unpleasant scares
Analyzing and performing AB experiments on your website before launching new features, or planning a website redesign, or in general, before making any changes that may affect your return on investment, will be your best insurance . You will be able to see how your target reacts to the new changes before implementing them.