How to do an SEO competitor analysis?

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If it is already online and you are launching a natural referencing campaign , it is also the time to analyze the competition: examine what works for your opponents, identify opportunities: underused keywords or niches to explore.

You can also spy on their backlinks and try to understand how they obtained them (linkbaiting? guest blogging ? registration in web directories ?)

Finally, in the event of a drop in traffic or ranking . Are your positions on Google falling? It is possible that your competitors have “put their all into it”. A competitive analysis in natural referencing will allow you to understand what has changed.

Now let's get down to business and see how to proceed:

1. Discover your competitors
The first step of the work is to identify your main competitors from an SEO point of view , that is, on search engines.

We will therefore look for those who position themselves cyprus mobile number database on the same requests (keywords) as you on search engines (Google, mainly).

We talked about this previously, but I'll repeat it a bit to make it clear: these are not your competitors "in real life", but those who are well positioned on Google or Bing for the same keywords (related to your services, products) as you.

Do you see the difference?

For example, let's say you own a brick-and-mortar store specializing in high-end shoes in a small town... Your direct competitors – who you often know well – are the other high-end shoe stores in the area, because they target the same local customers.

Example of competitive analysis in natural referencing
Well online, your SEO competitors may be completely different : a popular fashion blog that writes about shoe trends, or a general e-commerce site like Zalando or Amazon, may appear in search results when a user types in “luxury shoes.”