What information can I extract from the data provided by the customer and, based on this, how can I be relevant?
In fact, the model is very simple. It starts from an initial knowledge, based on forecasting strategies , through the collection of first and zero-party data and, taking into account the data collected, it is then possible to create trust and loyalty campaigns aimed at anticipating unexpressed singapore phone number example needs, proposing new solutions to customers in a personalized way.
In this specific context, MarTech Companies operate , that is, companies capable of developing products and services that are a meeting point between marketing and proprietary technology, in order to allow their customers to set up relevant and effective strategies for engagement, as well as for building bilateral relationships with the target communities. Proprietary technologies have the advantage of not having to suffer the effects of any suppliers and are developed "in-house" allowing for rapid development and ad hoc optimizations.