What is behavioral targeting?

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Behavioral targeting, on the other hand, is based on users' browsing habits. This method uses data collected from browsing history, searches performed, past interactions with ads, and even time spent on certain pages. It helps create user profiles that are then targeted with ads that match their presumed interests.

Benefits of behavioral targeting:
High Personalization : Ads are tailored to netherlands email list the user's specific interests, increasing the chances of conversion.
User Journey Tracking : This method tracks users across different sites and platforms, providing a more comprehensive view of their online behavior.
Contextual vs. Behavioral Targeting

How to choose the right approach according to your campaign objectives
The choice between contextual and behavioral targeting largely depends on your campaign goals, your target audience, and the resources you have available.

Awareness goals: If your primary goal is to increase brand awareness, contextual targeting may be more effective. Placing your ads in relevant contexts ensures that your brand is associated with quality content, which can increase brand perception.
Conversion goals: For direct conversion goals, such as lead generation or product sales, behavioral targeting is often more appropriate. By targeting users who have already shown interest in similar products, you increase the chances that they will take action.